Connecting creative professionals

The Berlin Commercial main event will take place on September 9th at KINO INTERNATIONAL – one of Europe’s most iconic cinemas and historic landmark of film culture in Berlin. For the 2026 edition, we are embracing a more focused format: curated, streamlined, and intimate.

The program will center around the announcement and screening of the winning films, bringing together directors, producers, agencies, brands, and creatives for an evening of screenings, conversation, and exchange. The focus remains on outstanding work, cinematic presentation, and the people behind today’s visual culture.

14:00 – Doors Open: Networking

‍15:00 – Winners Announcement: Personal Work

‍17:00 – Panel Talk: State of Taste – Direction, instinct, judgement, and vision in an age of optimisation.
[Speakers to be announced]
‍In a landscape increasingly shaped by algorithms and optimisation, the real advantage is no longer access to tools, but the ability to make decisive, culturally resonant choices. A live conversation on taste, discernment, and the decisions that shape culture, brands, and creative work. Less panel, more exchange – audience questions, observations, and challenges are welcomed as part of the discussion._‍

‍19:00 – Winners Announcement: Commercial Work

‍20:00 – Winners Announcement: Music Videos

‍22:00 – After Hours: Networking & Party